Watch me draw out on-screen how affiliate marketing works step-by-step. If you want a beginner's friendly guide to making money with affiliate marketing, this video is for you!
When I first started learning how affiliate marketing worked, I was confused.
But then I saw a friend draw out a process similar to this and everything clicked!
The easiest way to understand affiliate marketing is realizing your customer is at point A, but he or she wants to get to point B.
Point B is their "desired transformation or desired outcome."
In other words, maybe they want to go from fat to skinny, from shy to confident, from single to meeting their dream partner, from poor to rich.
...the problem is they can't get their themselves.
As the affiliate marketer, your affiliate product is the "portal" or "vehicle" or "solution" to them getting unstuck.
But they don't just magically find you and buy from you. There is a sequence of events that happen before that transaction occurs.
SO what is that sequence of events?
Well, let's start at the top.
It starts with traffic. Traffic is another word for "people."
But not just any people. Specifically, people who are interested in what you're selling, or a niche market.
Where do these people hang out? Every niche is different but almost everyone hangs out on Facebook and YouTube. Most people are on Instagram. Younger people are on Snapchat. A mix of people hang out on blogs and forums.
You have to identify where your pocket of people is hanging out. I call these "fishing ponds."
Once you identify where those fishing ponds are, you throw in your bait.
In other words, you create content that helps them. This could be blog posts, YouTube videos, social media posts, or podcasts.
(Read: how to choose a profitable affiliate marketing niche)
From there, you drive traffic to a squeeze page. This is a one-page website designed to collect email address so you can follow up via email.
On this squeeze page, you offer something free of value in exchange for their email. This could be a free ebook, checklist, video or video course, email course, etc.
Email is your #1 asset as an affiliate marketer because it's in your control, you own it! So anytime you want to promote a piece of content you create, you can send an email to your entire list.
Whenever you want to send a promotion for a product, you can send an email to your list!
This is a distribution channel that you own.
You don't own Facebook, YouTube, Instagram, etc. You have to play the game by their rules. And they can eventually mature and be replaced by new platforms.
As soon as someone submits their email address, your email autoresponder is triggered and that person receives daily emails for you over the next 5-10 days.
These emails are designed to educate, entertain, and promote your affiliate marketing product.
Once that automated series of emails end, you continue to follow up with email broadcasts that share your new content, continue to build the relationship, and promote your products.
As you continue to build your list, people will start buying your affiliate products as they go through your funnel.
This is how affiliate marketing works!
Over time, every day is the right day for someone to buy. As you get more and more buyers, you can start to create your own info products and group coaching programs (if you want).
Or you can add more helpful affiliate products into your rotation.
If you want to learn how to do this, and you want somebody to help you so you don't have to do it alone, click the button below to grab my free affiliate marketing training.
Tim is a full-time copywriter and marketing strategist who helps solopreneurs grow an online business using smart online marketing strategies and tactics. This blog is where he shares his expertise. His favorite business model is affiliate marketing — selling other people's proven products to a specific niche market. Grab his free training to learn more